Top Brands and the Olympics

With the Olympics coming to a close this week, it’s time to reflect on the world’s top brands and how they promoted themselves in conjunction with the 2016 Olympics in Rio. For two weeks it was a branding and marketing extravaganza with steep competition to promote companies and brands.i

Top brands use the Olympics in order to reach a worldwide audience and connect themselves with the collective culture that is created by participating countries. In Rio, there was very little to lose and incredible notoriety, credibility, and huge audiences to gain by embodying the Olympic spirit.

[callout-left]In Rio, there was very little to lose and incredible notoriety, credibility, and huge audiences to gain by embodying the Olympic spirit.[/callout-left]

Big names became even bigger and new faces became new heroes for our country. Athletes like Michael Phelps, Usain Bolt, Kerri Walsh, Ryan Lochte, and Simone Biles all held their own down south and can look forward to all the sponsorships, branding, and publicity that comes next.   

Olympic advertisers and sponsors created special promotions and Olympic specials to capitalize on their affiliation with the games. Other companies, wanting to get in on the Olympic action found it harder to comply with the International Olympic Committee’s strict Intellectual Property regulations. Brands like Under Armour, Ford, General Mills, and more are thinking outside the box with hashtags, campaigns, and social media collateral that indirectly associates with the world’s premier athletic competition.  

AP640048239853-1280x960Watching over the past several weeks, the Olympic marketing and branding spectacle was fun and exciting as we were bombarded by advertisers and sponsors’ products and services.  Did you have a favorite spot? Let us know which were your favorite Olympic branding, marketing, and advertising tie-in’s and we’ll include your comment in one of our next blogs.

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