Oprah and the Power of Social Media

I don’t know if you saw it, but Oprah tweeted a confession about how she is able to eat bread every day and still lose weight thanks to Weight Watchers.

Claiming to be down 26 pounds, Oprah called out to those struggling to balance weight loss with lifestyle choices. Bringing her brand power to Weight Watchers, Oprah purchased 6.4 million shares of the company back in October of 2015. As the largest single stockholder of Weight Watchers, Oprah essentially generated 12 million dollars in wealth for herself in just one hour. When you’ve got power and clout like Oprah, a single tweet is enough to move mountains, or in this case, bump Weight Watchers stock up 20%, according to MarketWatch. 

With a Twitter following of nearly 40 million, Oprah’s social media presence is monumental. Although Oprah may be in a league of her own when it comes to influence and recognition, she has a valuable lesson to share with future and current Brand Champions. By utilizing social media to the fullest extent, online platforms become valuable revenue-driving tools. Harnessing the power of social media not only helps connect you with consumers on a personal level but can help you achieve your company’s specific goals and objectives. Not bad for a single tweet.


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