Last week, I had the opportunity to speak at the University of Denver’s Daniels College of Business on Brand Iron’s marketing process and the ins and outs of strategic branding. When Graduate Professor Lora Louise Broady reached out to me about speaking in one of her brand management classes, I couldn’t have been more excited. As part of a roundtable discussion on branding, I was one of three industry experts selected to speak to her class of 50 students. My presentation was focused around my experience in the professional world of marketing and explain the importance of strategy when it comes to branding. The goal was to not only teach students about the structure of an agency but to explain business interactions and talk about crafting relationships with both clients and brands themselves. For some students, it was their first face-to-face encounter with advertising and marketing professionals.
The classroom is one of my favorite venues for speaking engagements because getting to talk with students is so much fun for me. Soon they will hit the ground running in the real world and before you know it, they’ll be the ones driving industry change with their fresh point of view and unlimited creativity. Grad students especially demonstrate an incommunicable amount of passion, and it was evident that they were eager to listen and learn when I got up to share my story.
I’d like to thank Professor Broady’s class and the Daniels College of Business for having me. I hope I was able to offer insight and inspiration into the work of strategic branding an
d marketing, as well as provide clarity into the idea behind forging brands and driving revenue.