When people think of brands and branding, they typically don’t think of numbers and results, but Brand Champions do!
Branding is about results and ROI (return on your investment), not just logos, websites, commercials or catchy phrases. It’s about setting your company up for success. In order to do so, it is beneficial to understand your numbers so you and your company know what it’s going to take to get where you want to be.
It’s pretty simple. Branding and marketing is all about reaching out to enough contacts and knowing what it takes to turn the numbers in your favor. We call this “cheating your numbers.” It is essential to learn from the results of how many leads are generated from that initial contact, as well as each following contact. For example, if touch pointing 100 potential prospects will generate 10 leads, 3 of which may turn into actual prospects and thus 1 into a sale or deal, you, as a company, can recognize the numbers, improve them if needed, and repeat the formulated outcome. The market and business development is imperative in executing a plan that will help you achieve your goals and objectives.
Good branding and marketing also tracks the effectiveness of the different types of mediums that produce results. These touch points can be tracked through email, mail, social media, press coverage (PR), networking, trade, industry shows, experiential marketing; the list goes on and on.
Branding and marketing entices people to take action. Because of that potential action, the ultimate goal is to develop a formula for success that can be replicated, scalable and repeated to a new market or territory, new salesperson, or a potential new product or service. Knowing your numbers will allow you to build on that formula, letting you expand your brand and company. By cheating your numbers and utilizing good branding, positioning, and messaging, you appeal to your target audience, which is crucial in gaining knowledge about what you want out of your company.
Brand Champions understand their numbers and the amount of effort it takes in reaching long-term goals. If you don’t know your numbers, you must act now! Get started today in knowing thy numbers!