Effects of Kathleen Sebelius’s Exit on the Democratic Party’s Brand


The resignation of Kathleen Sebelius finally happened; it was just a matter of time. It had to happen with the botched roll-out of the Healthcare.gov website and public’s attitude decidedly against Obama’s healthcare initiative.

With it being an election year, the current thoughts is that almost anything can happen at this point.  Even a good friend of mine, who is decidedly on the other side of the political aisle as I, agrees. Since almost anything can happen during the election, both sides are going to do things to try and improve their brand and political standing within their respective parties, and most importantly independent voters. Both political parties are going to do whatever they have to do to spruce up their brand and political standing in the race to position themselves in order the win this years off year election.

Kathleen Sebelius resigning, the Republicans going after Lois Lerner and possibly filing a content of court charge against her to the New Jersey bridge scandal and the soon to be released Hillary Clinton book, are all signs that America is deep in an election year where it’s time to strengthen both sides’ brand and position. If that means disassociating with controversial figures, taking stances against or for a specific subject or going after a political opponent, the fun is just getting started.

We are going to be seeing many more actions, efforts, moves, shifts and all out marketing and branding efforts in order to be the best brand and most competitively positioned party in the race.


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