February’s Brand Champion is the USA Men’s Curling Team!
Brand Champions have a few distinct characteristics that set them apart from the rest of the pack. They inspire others and believe that anything is possible. That’s why February’s Brand Champions are the USA’s men’s curling team!
No one expected the men’s curling team (especially since they’ve never won a medal at the Olympics) to accomplish much of anything. So when they got off to a slow start, judges and spectators alike were not surprised – in fact – it was exactly what was expected. Yet, when the team went on to win 3 high-stakes matches, against teams who’ve had much more success in the past, people started to take notice. The team continued to shatter all expectations when they beat power-house teams, Canada and Sweden; resulting in not only their first curling medal, but a gold medal at that.
One of the best things about this team and their story is that these are normal guys, not just athletes. They work normal jobs – Monday through Friday – like the rest of us. They are true red, white, and blue Americans, living the American dream. People like to root for the underdog and these unlikely heroes are humble, approachable, and representatives of America in the best ways possible.
In a time where controversy seems to surround sports. They had all of America rooting for them, uniting a country with an obscure sport and surprising success that resulted in their first gold medal.
By any definition, the USA Men’s Curling Team members have truly become Brand Champions on an international level!