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The 7 steps of a Brand Champion Awakening!

1) Realization – It happens when the soon-to-be Brand Champion wakes up. One day they decide they want to take the business to the next level. It could be accomplishing… Read on! →

The Attributes of a Brand Champion

Not too long ago, I heard from a client who we were helping through a name change. He was frustrated with his team because they were whining and complaining about… Read on! →

The NBA and Isaiah Austin

Flipping through the TV, I stumbled upon on the NBA draft just in time to see Isaiah Austin selected in the NBA draft. Emotional, classy, and great to see Adam… Read on! →

Branding is all about Results…Not Always About the Bottom Line!

I get asked all the time, “If branding is all about results, does that mean it is all about the bottom line?” Not necessarily, it just happens to be that… Read on! →

Know Thy Numbers

I know it sounds simple – companies, brands and Brand Champions should know thy numbers, but it is one of the biggest challenges companies face. Most companies think they have… Read on! →

Brand Champions Evolve and Control Their Brand Story (even on social media!)

I’ve noticed that business leaders these days, especially if they are older, haven’t evolved and grown to a point where they own and communicate their company’s brand stories on social… Read on! →

Thank you CAMA for the Speaking Opportunity!

I had a blast with CAMA (Colorado Advanced Manufacturing Alliance) at the Advanced U: Industrial Marketing Seminar at EKS&H in Denver yesterday! Thank you for the opportunity to interactively discuss… Read on! →

Proud to See Brand Ambassadors Evolve into Brand Champions

One of the main thing elements of a brand evolving and growing is the development of other Brand Champions within your organization. One of the best feelings a Brand Champion… Read on! →

Speaking at CAMA Seminar Tomorrow 5/21!

I am speaking to CAMA (Colorado Advance Manufacturing Alliance)’s Advanced U: Industrial Marketing Seminar about the “7 Secrets to Successfully Advance Your Brand and be Positioned as an Industry Leader” tomorrow, May 21st at EKS&H… Read on! →

What Mom Taught Us About Brands

This year marks the 100th anniversary of Mother’s Day. And on this special day, we look to MOM as the top brand! When thinking of a Brand Champion that represents… Read on! →