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Bethany Mota

Brand Champion: Bethany Mota

YouTube star, Bethany Mota and others like her are not only Brand Champions of today, but are also shining examples of what future Brand Champions can look like. Through the… Read on! →

barackObama

A Time To Lead: The President’s Brand Revival

In recent weeks, the most talked about events in the news have been the rapidly growing threat of ISIS, with the beheadings of two American journalists, in the Middle East… Read on! →

badegg

The NFL: A Champion Brand Tainted by Brand Chumps

The NFL is one of the most recognized and popular brands in the nation. Even though the season from the opening game to the Super Bowl expands roughly five months,… Read on! →

gillettedsc

Brand Wars: Gillette vs Dollar Shave Club

From Coke to Pepsi and Mac to PC, brand wars seem to catch fire quickly, always creating quite the stir. Specifically, these brands fight for consumers’ brand loyalty in order… Read on! →

ideas

Ideas to Evolve and Grow

Earlier this week, I spoke to a group and one of the questions that I was asked was, “how and where do you start in order to evolve and grow… Read on! →

md

Speaking at Vistage Wed., 8/20

I am speaking to a Vistage Group this Wednesday, August 20th about the 7 Secrets of a Brand Champion. I will cover a number of topics, including the 7 sins of branding to avoid,… Read on! →

blockbuster

The Fall of Blockbuster

Unfortunately, I see companies all the time that do not understand what true branding is. They fail to realize that you have to be fully utilizing the brand to achieve… Read on! →

yahooHelm

Branding Sin – No Brand Champion at the Helm

I’ve said it before, and I’ll say it again: you need a Brand Champion to lead the charge. Yahoo is a prime example of what happens when there is no… Read on! →

The 7 steps of a Brand Champion Awakening!

1) Realization – It happens when the soon-to-be Brand Champion wakes up. One day they decide they want to take the business to the next level. It could be accomplishing… Read on! →

The Attributes of a Brand Champion

Not too long ago, I heard from a client who we were helping through a name change. He was frustrated with his team because they were whining and complaining about… Read on! →