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When Brands Go Bad

It’s safe to say that when your company is the feature story on 60 Minutes that it’s probably not going to be good for your brand, reputation or company’s stock… Read on! →

Achieve Anything

Over the years, I have realized that the majority of business leaders run their businesses day-to-day, yet very few of them are actually driving their business and utilizing their brand… Read on! →

Thanks for Joining Us!

The gang at Brand Iron would like to thank everyone who came to our spring event Wednesday evening! From left (back row): Jon Lambert – Art Director, Doug Sparks –… Read on! →

Maker’s Mark – Brand Blunder

  One of my favorite brand blunders was made by Maker’s Mark, a small-batch bourbon whisky that is sold in distinctive squarish bottles sealed with red wax. Maker’s Mark is… Read on! →

Elon Musk: A Dreamer, Industrial Visionary and Brand Champion

When we think about some of the most successful individuals in our modern era or as I like to call them, Brand Champions, many of us think of Steve Jobs… Read on! →

Brand Iron Has Big News!

          In case you missed it this week, Garbanzo announced that they have chosen Brand Iron as their branding and marketing agency. We are thrilled to… Read on! →

Brand Champion Marissa Mayer

For a long period of time, Yahoo was a company that struggled to land a Brand Champion at the helm. In the course of three years, they went through five… Read on! →

Social Media- Give

I spend a fair amount of time connecting on social media each and everyday and there is one constant across all mediums: “Do this for me, do that for me,… Read on! →

Identify Key Differentiators

It’s a plague, so many companies can’t identify how and why they are better than their competition. I love taking a look at products or services and working with you… Read on! →

Commit to Your Brand

Many business leaders get into a rut, only focusing on their daily business from their top and bottom line revenue, to serving their customers and striving to be better each… Read on! →