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The 7 Secrets To Re-Brand the Republican Party

After the re-election of Obama, I can’t help but ask the question, is President Obama really that appealing, or does it come down to the fact that the Republican party… Read on! →

The 7 Brand Secrets of the Obama Campaign

The success of Obama’s 2012 re-election branding strategy was clear. The President and his campaign advisor, David Axelrod knew what they had to do to win, it wasn’t luck. His… Read on! →

The Seven Branding Mistakes Made By The Romney Campaign

Following Tuesday’s Presidential election, there was a lot of ‘Monday Morning Quarterbacking’ sweeping the nation as to what happened to Mitt Romney and his campaign to become our next President…. Read on! →

Battle for the Grocery Store Customer

Who knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to… Read on! →

Steve Jobs …The Apple of our i’s

“It’s not the consumer’s job to know what they want,” one of the greatest Steve Jobs quotes of all time. How would a consumer know that they want a device… Read on! →

Tim Tebow: Denver’s Biggest Brand Champion

If you haven’t heard Tim Tebow is the starting quarterback for the Denver Broncos, and he has taken the league by storm. He is getting an immense amount of media… Read on! →