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Brand Champions Earn Their Keep During Challenging Times

Great leaders and Brand Champions can help businesses grow rapidly and get to the next level. While a great leader can inspire the team, it takes a true Brand Champion… Read on! →

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Down to the Wire: Election Branding, Positioning and Messaging

It’s down to the wire for the presidential election and if you aren’t already sick of political advertising, you will be shortly. It’s time to watch the full glory of… Read on! →

Top Brands and the Olympics

With the Olympics coming to a close this week, it’s time to reflect on the world’s top brands and how they promoted themselves in conjunction with the 2016 Olympics in… Read on! →

It’s Time for a Midyear Review!

Already we find ourselves at the midpoint of the year and it’s time to pull out your 2016 business plan and see how your business execution is measuring up against… Read on! →

Care, Compassion, and Chick-fil-A: Brand Champions in Times of Crisis

When a crisis hits too close to home, we feel as if we have woken up from a strange dream with our ears ringing, still reeling from losing our grasp… Read on! →

NBA Jerseys Brought To You By Brands

For the 2017-2018 NBA season, fans will see corporate logos go where they’ve never gone before: players’ jerseys. According to NPR, the basketball league approved the addition of sponsorship patches… Read on! →

Michael Doyle Speaks at Daniels College of Business

Last week, I had the opportunity to speak at the University of Denver’s Daniels College of Business on Brand Iron’s marketing process and the ins and outs of strategic branding…. Read on! →

Taylor Swift Enters the Mobile Gaming Market

Another celebrity is using their star power on social media, and this time, it’s Taylor Swift. According to MarketWatch, Taylor Swift has signed a partnership with Glu Mobile Inc, a… Read on! →

Dr. Sean, Brand Champion of The Joint

I frequent The Joint, a chiropractic services office located in Lakewood, Colorado, where Dr. Sean Burkhardt is the primary chiropractor. I’ve tried several chiropractors over the years and finding a… Read on! →

Cam Newton, Brand Chump

If you caught the Cam Newton Super Bowl press conference after the game, you saw postgame a great example of a Brand Chump. In the interviews and press conferences leading… Read on! →