A Time To Lead: The President’s Brand Revival


In recent weeks, the most talked about events in the news have been the rapidly growing threat of ISIS, with the beheadings of two American journalists, in the Middle East and the controversial death of Michael Brown in Ferguson, Missouri.  Both of these current events have caused quite the stir amongst the American people with all, if not most of us, looking to our leader, President Obama, for some form of poise and guidance to help get America back on its feet and moving forward with confident solutions.

But I woke up this morning to see polling numbers from The Fox News Poll, conducted on September 7th through the 9th, saying that only 38% of Americans approve of the job Barack Obama is doing as president while 56% (Likely Voters) and 57% (Registered Voters) disapprove, with 6% answering “don’t know.” This should be troubling to most of Americans to see how much disapproval and indecisiveness there is for our president leading our nation. The 38% approval rating matches its all-time low and even more shockingly, for the first time in 10 years, American voters feel the country is less safe today than it was before 9/11. With midterm elections coming up in under two months, no wonder President Obama is going on air tonight to deliver his reported “ISIS speech” to finally tell us about a strategy moving forward.

Regardless of my political party affiliation, I hope the President uses tonight’s speech to not only pro-actively address the ISIS threat and how, as a country, we are going to defeat said threat, but also try to unite the country to the best of his ability in a time of much crisis. The poll also reported that the American people believe Barack Obama is weak and indecisive and isn’t willing to do what it takes to defeat ISIS. The amount of doubt amongst Americans is truly worrisome and says something about him as the leader at our nation’s helm. If there is any time for Mr. Obama to step up and lead the people and our country, it’s now.

But most importantly, I hope President Obama takes this opportunity to begin reviving his own brand and try to reconnect with the American people to prove that he can get the country back on track and going in the right direction. One of the many dangers of companies, brands, and even Presidents in this example is that they can lose touch with their audience, customers, and the overall public. This type of disconnect creates doubt, concerns, and sometimes even fear. Tonight, I hope the President speaks to rebuild trust, confidence, and guidance in Washington and in the United States with a direction that will result in greater safety for our nation and its people.


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