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The NBA and Isaiah Austin

Flipping through the TV, I stumbled upon on the NBA draft just in time to see Isaiah Austin selected in the NBA draft. Emotional, classy, and great to see Adam… Read on! →

Branding is all about Results…Not Always About the Bottom Line!

I get asked all the time, “If branding is all about results, does that mean it is all about the bottom line?” Not necessarily, it just happens to be that… Read on! →

numbers

Know Thy Numbers

I know it sounds simple – companies, brands and Brand Champions should know thy numbers, but it is one of the biggest challenges companies face. Most companies think they have… Read on! →