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What Not To Do for an Ad: The Weiner Rises Again

Wow, Spirit Airlines really got it wrong with this campaign. When I saw this email come across, I had to stop and see if it was real. I’m sure that’s… Read on! →

The Next Step to Maximize Your ROI

I recently met with a commercial bank prospect who worked with another local branding firm to update his brand’s look and feel, sales and materials, and website. Upon completion, the… Read on! →

It’s All About Great Service & Great Experiences

On a hot and dry summer’s night in Draper, Utah, I stayed at the SpringHill Suites by Marriott and had the privilege of having a great brand experience. Not the… Read on! →

The Attributes of a Brand Champion

A couple of weeks ago, I heard from a client who we were helping through a name change. He was frustrated with his team because they were whining and complaining… Read on! →