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The 7 Secrets To Re-Brand the Republican Party

After the re-election of Obama, I can’t help but ask the question, is President Obama really that appealing, or does it come down to the fact that the Republican party… Read on! →

The 7 Brand Secrets of the Obama Campaign

The success of Obama’s 2012 re-election branding strategy was clear. The President and his campaign advisor, David Axelrod knew what they had to do to win, it wasn’t luck. His… Read on! →

The Seven Branding Mistakes Made By The Romney Campaign

Following Tuesday’s Presidential election, there was a lot of ‘Monday Morning Quarterbacking’ sweeping the nation as to what happened to Mitt Romney and his campaign to become our next President…. Read on! →